A Day in the Life ofâ€¦John Prydderch (Marketing Communications Manager)
Our blog isnâ€™t just about keeping you informed about current events and new developments. Weâ€™ll also be giving you an insight about how each branch of the company operates and fits together to create the fantastic organisation you know as Stroma.
In the first of these â€˜A Day in the Life ofâ€¦â€™ posts, Iâ€™ll be telling you all about our Marketing Department and specifically my role as Marketing Communications Manager.
My job involves the creation of Stromaâ€™s communications â€“ whether thatâ€™s brochures, email communications, web pages, news on the software feeds and members areas or our Facebook, Twitter and Linkedin accounts. If thereâ€™s something important that the company needs to tell you then the chances are youâ€™ll be hearing about it from the pens and keyboards of the marketing team.
Weâ€™re always on the lookout for new and accessible ways of speaking to our members, non-members, clients and potential customers and the blog is a big part of that. Itâ€™s one of a number of things weâ€™re doing differently in 2015 and weâ€™re quite excited about some of the new activities coming up later this year.
The Marketing department is very collaborative. Our team brings together designers, copywriters, marketers and web specialists so thereâ€™s a very diverse mix of skills. Each project or task involves all of us working together to create something visually attractive mixed with engaging content to achieve its final aim of getting our audience (i.e. you!) excited about Stroma.
Some of the favourite things I’ve worked on at Stroma have included our recent 2014 Advent Calendar, the new software videos which weâ€™re continuing to publish on our YouTube channel and the marketing we’ve done on our Part P membership scheme. The best thing about my job is the diversity â€“ thereâ€™s always something new to get your teeth into and it makes for a really challenging day-to-day workload.
The Marketing team is unique in some respects as we get to work with each individual area of the business. Very often I might be writing a press release for our Installer schemes in the morning, and then in the afternoon I might be talking to the DEA team about a new Technical Bulletin. Thatâ€™s a really good thing as it means we can stay on top of all the projects occurring at Stroma and get the important information to you quickly.
I hope you enjoy reading the blog. Thereâ€™s a lot more coming from the Stroma team this year and the blog is one of the many places you can hear about it first.